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Facebook Certified media buying professional Sample Questions:

1. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) Yes, but only if they are also employees of the Business Manager Account.
B) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
C) No, since they are employees and not administrators at the Business Manager Account.

2. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) View Content
B) Add to Cart
C) Complete Registration
D) Purchase Event
E) Lead
F) Add Payment Info

3. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change optimization from standard delivery to accelerated delivery.
B) Change the campaign objective to engagement.
C) Change the optimization to daily unique reach.
D) Include Audience Network as additional placement
E) Add three new images into the ad set

4. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Avg. Order Per User
B) Revenue per user
C) CPC
D) CPM
E) Impression
F) Reach

5. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can send a link directly from the Campaign Planner for them to see.
B) Send an email that includes the details of the campaigns and links to it.
C) You can send them the CSV file of your campaigns through email.
D) You can't share campaigns in the Campaign Planner.

Solutions: