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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A) Report Scheduling in Datorama Reports
B) File Transfer Activity in Automation Studio
C) Report Definition Activity in Automation Studio

2. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

3. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The send is canceled when the approval is withdrawn.
B) The originally approved version of the email will be sent.
C) The Send is paused unit is approved again.

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Configure Field-Level Encryption in import file.
B) Specify character encoding in import file.
C) Manager Files in File Transfer.

5. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure source channel Is available in subscriber data.
B) Send both email and SMS to ensure subscribers get NTO's messages.
C) Create one Entry Source for each messaging channel.

Solutions: