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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Recognize employees who submit the largest number of innovative ideas in company media.
B) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

2. An effective crisis response strategy begins with:

A) communication to the organization's employees.
B) an explanation to news media outlets.
C) communication to the organization's public.
D) an acknowledgement of the impact of the crisis.

3. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
B) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
C) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
D) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.

4. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
B) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.
C) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
D) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.

5. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Attitudes.
B) Behavior.
C) Knowledge.
D) Awareness.

Solutions: