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| Section | Objectives |
|---|---|
| Account Configuration and Administration | - User roles, access control, and security configuration
|
| Campaign Design and Program Canvas | - Cross-channel campaign execution
|
| Audience Segmentation and Data Management | - Data feeds and integrations
|
| Analytics and Reporting | - Dashboards and monitoring
|
| Deliverability and Compliance | - Compliance and reputation management
|
1. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
A) {FIRST_NAME}
B) {FIRST_NAME} $
C) $ {FIRST_NAME}
D) $FIRST_NAME
2. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
C) Create a Non-Competitor Program using Program Designer.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
3. Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
A) products added to a shopping cart, where no additional event takes place
B) search strings entered into a website more than twice
C) products that were browsed/viewed, where no additional event takes place
D) products that were purchased
E) pages that were marked as favorite
4. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
A) <#-- and -->
B) <comment> and </comment>
C) <<-- !~ -->
D) <!-- and -->
5. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
A) Recipient registers a SPAM complaint for an email.
B) Recipient inbox is full, so the promotional email is rejected by the server.
C) Recipient deletes a promotional email from the inbox.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: A,B,C | Question # 4 Answer: A | Question # 5 Answer: A,B,D |
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