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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Weekly
C) Yearly
D) Daily

2. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Usage Report
B) Funnel Analysis Report
C) Campaign Activity Report
D) Buyer Exchange Report
E) Media Discovery Report
F) Audience Discovery Report

3. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addAddressHash
C) bk_addNameHash
D) bk_addPhoneHash
E) bk_addEmailHash

4. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Corporate classification
B) Self-service OnRamp
C) Self-classification
D) Managed classification

5. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Media targeting | cost-per-stamp
B) Dynamic creative optimization | flat fee
C) Site optimization | flat fee
D) Search | % of spend
E) Email | auction
F) Social | real-time bidding

Solutions: