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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

2. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Audience data on past users is sent.
B) Uses a transparent 1x1 image pixel
C) Only data on users that are seen on a go-forward basis is sent.
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.

3. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per 1,000 impressions basis.
B) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data based on the overall win rate of the campaign.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

4. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A) Corporate classification
B) Self-service OnRamp
C) Self-classification
D) Managed classification

5. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

Solutions: