Salesforce MC-201 real exam prep : Salesforce Certified Marketing Cloud Account Engagement Specialist

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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers

A. Honeypot Technique
B. Dependent Fields
C. reCaptcha
D. Enable HTTPS

Question 2

A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

A. Segmentation rules are used to create new forms for prospects to fill out.
B. Segmentation rules are used to score and grade prospects.
C. Segmentation rules are used to segment prospects based on their activities and demographic data.
D. Segmentation rules are used to assign prospects to users in Salesforce.

Question 3

What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

A. Add a new custom contact field in Salesforce.
B. Add a new custom lead field in Salesforce.
C. Adjust the lead settings in Salesforce.
D. Add a new lead record type in Salesforce.

Question 4

How can a marketer avoid emailing prospects more than once in a ten day span?

A. Use a segmentation rule to create a frequency suppression list.
B. Use the global account setting to suppress frequently emailed prospects.
C. Use a dynamic list to create a frequency suppression list.
D. Use an automation rule to create a frequency suppression list.

Question 5

Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign? (Choose two answers.)

A. Add the prospect to a static list.
B. Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
C. Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record.
D. Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.

Solutions: