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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Update Only
B) Add and Update
C) Add Only
D) Overwrite

2. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

A) Personalization strings map to attributes or data extension fields
B) Words or phrases used may trigger spam filters.
C) Correct syntax is used on any AMPScript in the email's code.
D) Grammar and spelling in the email text is correct.
E) Each content area specified in a dynamic content rule exists.

3. Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

A) Data Extensions
B) Groups
C) Publication Lists

4. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Master-detail relationship to Contacts
B) Field Level Encryption
C) Tokenized Sending
D) Lookup reference to Contact Object

5. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Set inactive date to be automatically cleared after one year, but is recoverable
B) Apply a row-based retention to each data extension as it is created, set to 12 months
C) Configure the Enterprise-wide default retention to one year
D) Configure the business unit data retention setting to 12 months

Solutions: