Salesforce MCAE-Con-201 real exam prep : Salesforce Certified Marketing Cloud Account Engagement Consultant

Exam Code: MCAE-Con-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated: Oct 15, 2026
Q&As: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Lead Management	24%	- Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions
Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B, Einstein Attribution
B. First Touch Model
C. Account-to-Opportunity Matching

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #2

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

Reveal Solution Discussion 0

Correct Answer: A,D 🗳️

Question #3

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
B. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Reveal Solution Discussion 0

Correct Answer: D 🗳️

Question #4

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
B. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
C. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Reveal Solution Discussion 0

Correct Answer: C 🗳️

Question #5

Which are true about Engagement Program

A. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
B. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
C. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
D. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
E. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
F. A single rule step can evaluate up to five conditions
G. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

Reveal Solution Discussion 0

Correct Answer: A,B,C,E,F,G 🗳️

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Salesforce MCAE-Con-201 real exam prep : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Value Pack (Frequently Bought Together)