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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading |
| Topic 2: Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Topic 3: Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails |
| Topic 4: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs |
| Topic 5: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms |
1. It is possible for prospect to have less than 0 score
A) False
B) True
2. Which are true about Custom Objects in Marketing Cloud Account Engagement
A) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
B) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D) You can create and sync a custom object from any object in Salesforce
3. How many Scoring Categories is it possible to create
A) 15
B) 100
C) 50
D) 25
4. LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
A) Einstein Campaign Insights
B) Einstein Lead Score
C) Marketing Cloud Account Engagement Business Units
D) Einstein Behavior Scoring
5. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A) Send using a segmentation rule.
B) Use a dynamic list to use as a recipient list on an email send.
C) Send using an automation rule
D) Send using the form's completion actions.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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