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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Lynn would like to track conversions for multiple events on her website. How many conversion actions, also known as transaction types, can Lynn track with the Google AdWords conversion tracking feature?

A) 30
B) 2
C) Unlimited
D) 25

2. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPM bidding.
B) Jerry should use managed placements with CPC bidding.
C) Jerry should use managed placements with CPM bidding.
D) Jerry should use automatic placements with the CPC bidding.

3. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four ad groups - one for each language.
C) Create four ads - one for each language.
D) Create four campaigns - one for each language.

4. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Define a clear call-to-action
B) Filter out unqualified clicks
C) Relate ads to their landing pages
D) Include deals and benefits

5. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Sign-ups
B) Leads
C) Other
D) View of a key page

Solutions: