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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

A) From the chart's drop-down menu, he would choose New Visitors and click Apply.
B) From the Overview fly-out menu, he would choose New Visitors and click Apply.
C) From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
D) From the Pageviews drop-down menu, he would choose New Visitors and click Apply.

2. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Disapproved
B) Ineligible
C) Eligible
D) Paused/Deleted

3. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPM bidding.
B) Jerry should use managed placements with CPC bidding.
C) Jerry should use managed placements with CPM bidding.
D) Jerry should use automatic placements with the CPC bidding.

4. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
B) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
C) The client's site probably hasn't had any visitors yet.
D) Kenny won't see the statistics on the client's site because he's also using Google AdWords.

5. You are configuring goals for a large complex website. How many goals can you create for each website profile in Google Analytics?

A) 20
B) 100
C) 10
D) 50

Solutions: