CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What is the primary purpose of slope analysis in pricing strategies?

A. To calculate the profit margin for each product size.
B. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
C. To determine the total revenue generated from all product sizes.
D. To compare the production costs of different product sizes.

Question 2

What is the primary purpose of gathering Shopper Data in category management?

A. To track the shipping process of products
B. To monitor employee performance in stores
C. To identify clear insights that guide actions and decisions
D. To increase the number of products on store shelves

Question 3

How do planograms support stakeholders across the organization?

A. They are used by buying teams to place purchase orders.
B. They are used to determine shelf placement in stores.
C. They are used by shoppers to find products in stores.
D. They generate essential data that influences supply chain, shopper experience, and in-store execution.

Question 4

Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A. Fill Rate
B. Gross Margin
C. Order Cycle Time
D. Inventory Turnover

Question 5

What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A. 46.8
B. 29.6
C. 15.7
D. 13.9

Solutions: