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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 1
B) 0
C) 4
D) 3

2. An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

A) 5
B) 2
C) 4
D) 3

3. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Scalability
B) Ease of Setup
C) Performance (Performance when loading a dashboard page)
D) Ease of Maintenance

4. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 1
B) 0
C) 4
D) 3

5. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) EXTRACT(csv[campaign_name'],-,0)
B) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
C) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
D) EXTRACT(csv[campaign_name!;@',1)
E) LEFT(EXTRACT(csy['campaign_name]],~',0),3)

Solutions: