Microsoft Dynamics 365 Marketing Functional Consultant : MB-220

  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
  • Updated: Jul 21, 2026
  • Q&As: 250 Questions and Answers

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About Microsoft MB-220 Real Exam

Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

Specialists willing to explore the possibilities in the Microsoft Dynamics Marketing skill area can easily accomplish this goal with the Microsoft MB-220 exam. It provides an IT practitioner to hone the learned expertise and enjoy better career resistance and functionality.

Schedule exam

Languages: English

Retirement date: none

This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads, contacts, and accounts; create and manage marketing emails; manage customer journeys; manage events and webinars; and configure Dynamics 365 Customer Voice.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Create and Manage Marketing Emails15-20%- Implement email Personalization and dynamic content
- Configure email settings and delivery
- Design and create marketing emails
- Preview, test, and validate emails
Topic 2: Manage Segments and Target Audiences10-15%- Build segment queries and filters
- Create and manage static segments
- Use segment insights
- Create and manage dynamic segments
Topic 3: Set up Marketing Forms and Pages15-20%- Create and publish marketing pages
- Configure form and page elements
- Create and publish marketing forms
- Implement progressive profiling
Topic 4: Manage Leads and Scoring10-15%- Automate lead qualification and distribution
- Create and configure lead scoring models
- Manage lead lifecycle stages
- Implement lead scoring rules
Topic 5: Create and Manage Customer Journeys15-20%- Configure journey tiles and triggers
- Set up branching and conditions
- Design and create customer journeys
- Analyze journey performance
Topic 6: Analyze Insights and Manage Events10-15%- Create and manage marketing events
- Manage event webinars and waitlists
- Set up event registration and sessions
- Review marketing insights and analytics
Topic 7: Manage Marketing Customers and Contacts10-15%- Import and deduplicate contacts
- Create and manage contacts
- Create and manage companies
- Manage contact lifecycle and preferences
Topic 8: Configure Microsoft Dynamics 365 Marketing15-20%- Configure marketing settings and org units
- Configure marketing resources and assets
- Manage marketing users and teams
- Set up marketing configurations

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