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Salesforce Certified B2C Solution Architect Sample Questions:

1. universal Containers (DC) is seeing an increased volume of customers browsing for higher-value items across multiple brands and longer cons/deration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process' Choose 2 answers

A) Run reports on the value of cart Items and time since the last activity
B) Create an Abandoned Cart journey by brand across all carts
C) Work with stakeholders to create a customer Journey map that improves conversions
D) Enable customer service to update and complete a cart transaction on behalf of the customer

2. An existing Salesforce customer has B2C Commerce, Service Cloud, and Marketing Cloud, but none of their customer data is integrated. Marketing Cloud has around 2 million subscribers using email address as the subscriber key, B2C Commerce has 750,000 registered customers, and Service Cloud only has records for about 50.000 customers who have previously created support cases or contacted customer service.
What is the optimum sequence of events a Solution Architect should follow when integrating customer data across these systems?

A) Load B2C Commerce customers into Service Cloud, Load Marketing Cloud Subscribers Into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect
B) Load B2C Commerce customers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Marketing Cloud Subscriber Key Migration, Load Marketing Cloud Subscribers into Service Cloud, Enable Marketing Cloud Connect
C) Marketing Cloud Subscriber Key Migration, Enable Marketing Cloud Connect, Load Marketing Cloud Subscribers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Load B2C Commerce customers into Service Cloud
D) Marketing Cloud Subscriber Key Migration, Load Marketing Cloud Subscribers into Service Cloud, Load Service Cloud Contact IDs into Marketing Cloud, Load B2C Commerce customers into Service Cloud, Enable Marketing Cloud Connect

3. As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds.
UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that.
What should the Solution Architect recommend in order to align with the executive team's request7

A) Reduce the overall timeline by removing most non-functional requirements around reliability and performance.
B) A multi-phased approach with functionality across all clouds delivered to production in each phase.
C) Build and test the functionality across all clouds at once and deploy to production at the end of the three years.
D) Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce.

4. A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.
Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?
Choose 2 answers

A) Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.
B) Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.
C) Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.
D) B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the storefront.

5. Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.
What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

A) Enable Collect Tracking within Marketing Cloud Email Studio
B) Enable Collect Tracking within Marketing Cloud Personalization Builder
C) Create Cart Abandonment Emails within Marketing Cloud Email Studio
D) Install Customer Tracking within Commerce Cloud Cartridge

Solutions: