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Salesforce Email Essentials (EEB101) Sample Questions:

1. How is Primary Key used?

A) Primary Key is used when defining a Send Relationship
B) Primary Key identifies a row or a field in a data extension as unique
C) Primary Key prevents data from being overwritten in a data extension
D) Primary Key is the unique value to identify a subscriber

2. Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A) Create a data extension with email address, reply date, and response fields as non-nullable.
B) Create a data extension with email address, reply date, and response fields as nullable.
C) Create a data extension with email address as non-nullable; reply date and response fields as nullable.
D) Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

3. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A) Sender Profile
B) Send Definition
C) Send Classification
D) Delivery Profile

4. As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A) Filter Activity
B) SQL Query Activity
C) Group Refresh
D) File Transfer Activity

5. Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A) Preview Tab
B) Content Detective
C) Standard Workflow Approval
D) Two-Step Workflow Approval

Solutions: