Salesforce AP-215 real exam prep : Marketing Cloud Intelligence Accredited Professional

  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Oct 12, 2026
  • Q&As: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Data Harmonization and Data Model- Parent-Child Data Streams
  • 1. Linking data streams
  • 2. Override Media Buy Hierarchies
  • 3. Data Update Permissions
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Calculated measurements
  • 3. Creating and managing dimensions
Reports and Activation- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
- Report Types
  • 1. Standard and custom reports
  • 2. Report scheduling
Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. User management and permissions
  • 2. Workspace and account settings
- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities
Data Visualization and Dashboards- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
Data Integration and Configuration- Data Mapping
  • 1. Data model configuration
  • 2. Mapping fields from source files
- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A client has integrated the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

  • A.
  • B.
  • C.
  • D.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).

Question #2

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

  • A. All data stream types consist of at least one entity
  • B. Each data stream type has its own set of measurements
  • C. All data stream types share at least one mutual measurement
  • D. Every data stream type includes the Medio Buy entity
  • E. Each data stream type has Its own main entity
Reveal Solution  Discussion  0

Correct Answer: A,B,E  🗳️

Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).

Question #3

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

  • A. 1
  • B. 0
  • C. 4
  • D. 3
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).

Question #4

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

  • A. No mappable measurements - all measurements are calculated
  • B. Pacing - daily rows are being created for every lead and opportunity keys
  • C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
  • D. The data is stored at the workspace level.
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

Question #5

What is the relationship between "Media Buy Key" and "Creative Key?

  • A. One-to-many (one Media Buy ley has many Creative Key)
  • B. One-to-one
  • C. Many-to-many
  • D. Many-to-one (one Creative Key has many Media Buy Keys)
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).

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