Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Existing accounts cannot be upgraded to Multi-Org.
B. Custom profile and subscription centers will not be required.
C. Once an account is upgraded to Multi-Org, it cannot be turned off.
D. Shared Salesforce Data Extensions will be enabled across business units.

Question 2

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
B. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
C. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
D. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File

Question 3

Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?

A. Create regional specific copies of the required data in each BU for faster email sends.
B. Provision Data Manager Roles so users can see all of the data across all BUS.
C. Use CustomObjectData API to synchronize data across regions.
D. Import common data into Shared data extensions from the top-level BU.

Question 4

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

A. Data Retrieves on the Send Object
B. Platform Events API
C. Event Notification Service
D. Data View Export with every send

Question 5

Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?

A. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
B. Encrypted fields will show unencrypted values in standard reports.
C. Only list-based sending is supported by Field-Level Encryption.
D. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.

Solutions: