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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales and Order Capture | 22% | - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Configure guided flows for sales processes |
| Topic 2: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles |
| Topic 3: Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Configure order items and fulfillment workflows |
| Topic 4: Audience and Inventory Management | 13% | - Describe inventory management and availability - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory - Configure rate cards and pricing models |
| Topic 5: Media Planning and Proposal Management | 22% | - Configure media plans and rate cards - Manage proposal approval workflows - Describe the proposal creation and management process - Configure inventory and ad placement products |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Configure billing schedules and rules |
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
Correct Answer: A,D 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
Media Campaign is a record type of which object?
Correct Answer: B 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
Correct Answer: D 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
What does "Check Availability" do during media plan creation?
Correct Answer: D 🗳️
Explanation: Only visible for Prep4away members. You can sign-up / login (it's free).
Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?
Correct Answer: C,D 🗳️
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